At The Livingston Group, we understand your need for accurate data in formulating and focusing your business strategies. That's why we've been a primary research vendor of choice for over fifty Fortune 500 companies for the past twenty years (primary research client list). 

But as you well know, primary research (that in which you actually contact customers to gather their opinions or sample their behaviors) can be very costly, and requires careful planning. In fact, a great deal of valuable information regarding any particular research problem frequently exists already, if you only know where to look! This SECONDARY research can be gathered at much lower costs, and is very useful in orienting oneself to the problem, developing hypotheses, minimizing the necessary amount of primary research (and sometimes even eliminating it altogether).

In short, a well-executed secondary data collection and processing exercise can lead to valuable insights when you are planning brand launches, line extensions or market expansion and in repositioning or tackling competition. Research at the grass-root levels can help you avoid costly mistakes.


As you can imagine, in our twenty years of developing primary research studies, we have many a time had need to gather secondary information, if only to fully orient ourselves to the market we are studying. Over the years, we have worked with many vendors, and ultimate, developed the internal infrastructure to execute quality secondary research at a cost-effective price point.

At this time, we are proud to announce that we are making our secondary research capabilities available as an added service for direct use by our clients:

Customized market studies

We identify and collect information from a range of public and commercial information sources. The information collected can take one of the following forms:

  • Details about the existing product / service offerings
  • Analysis of new entrants in a specific market
  • Pricing of existing players in the market
  • Financial analysis of an industry, extended to include assessment of the financial performance of listed companies
  • Custom analyses as per your request!

Our data collectors use ingenious, internet and computer based tools to collect information to facilitate better understanding of the market. The data collected is processed by our experienced analytical team to interpret market signals, both obvious and latent/hidden. The findings are presented as an incisive, narrative, analytical report ? all in an unbelievably quick turnaround time.

Why Periodic Secondary Research Is In Your Best Interest?

Proactive companies conduct periodic studies in their markets. The Livingston Group enables you get a well-rounded view of your market and have the information needed to make important business decisions.

Expertise

We have experienced teams positioned in strategic locales in the US and India. These teams are well equipped to conduct insightful intelligence studies in varied areas such as:

  • Pharmaceuticals
  • Consumer Packaged Goods
  • Packaged Food Industry
  • Children's Markets
  • Fashion
  • Internet Commerce
  • Education
  • Utilities
  • Transportation
  • Household appliances
  • Arts and Curios
  • Business to Business
  • Nutritionals

To commision us for a SECONDARY research study, please use our contact form.

To receive our FREE weekly newsletter "Marketspeek", dedicated exclusively to SECONDARY research and providing free information about the above industries, please fill in the following details:

Contact Information

Phone: 646-600-6566

email: The Livingston Group for Marketing

Address:
The Livingston Group for Marketing, Inc.
347 W 57th St., Suite 25C, NY, NY 10019

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