Please enjoy browsing this collection containing some of Dr. Livingston's many articles and interviews. Sharon has had the opportunity to interface with many influential people throughout her career and has encapsulated some very useful and interesting information.
Here is just one example; an interview with Dr. Robert Caldini in a recent QRCA publication: INFLUENCE REVEALED: an interview with Dr. Robert Caldini
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Interface is a sophisticated picture sorting technique which answers three fundamental questions:
This is a method of quantifying the stories which result from our "Looking Glass" technique as outlined in the qualitative methods section.
We have an MBTI-like instrument and a full database of respondents who have been assigned an MBTI type. (See the www.TellMeMyType.com site for the incentive we provide to consumers to take this test). This database can be used for survey research, or for recruiting focus groups. By examining which MBTI type your concept appeals to most, you can make very specific recommendations in terms of the mood and tone of the advertising you may wish to utilize. (In addition to MBTI type, we have also done extensive research to predict various trends in money management styles, stress management, weight loss preferences, and many others).
Please write to Sharon Livingston with specific questions or projects.