Please enjoy browsing this collection containing some of Dr. Livingston's many articles and interviews. Sharon has had the opportunity to interface with many influential people throughout her career and has encapsulated some very useful and interesting information.

Here is just one example; an interview with Dr. Robert Caldini in a recent QRCA publication: INFLUENCE REVEALED: an interview with Dr. Robert Caldini

Click on one of the training titles below for full details 

One on One Moderator Coaching                             $300 1/2 hr  ♦ $ 500/hr
Stuck on how to get at your clients questions? Need a fresh idea for a discussion guide?  Want help interpreting some confusing data?
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The Livingston Group for Marketing offers three methods of quantifying emotional purchase drivers:

Interface™

Interface is a sophisticated picture sorting technique which answers three fundamental questions:

  • What feelings must I create in my customer in order to induce them to purchase?
  • Which of my product's features are most associated with these features?
  • Where does my brand stand now in my customer's emotional world as compared to the competition?

Quantified Projective Imagery - Making Projectives Projectable.

This is a method of quantifying the stories which result from our "Looking Glass" technique as outlined in the qualitative methods section.

MBTI Respondent Research

We have an MBTI-like instrument and a full database of respondents who have been assigned an MBTI type. (See the www.TellMeMyType.com site for the incentive we provide to consumers to take this test). This database can be used for survey research, or for recruiting focus groups. By examining which MBTI type your concept appeals to most, you can make very specific recommendations in terms of the mood and tone of the advertising you may wish to utilize. (In addition to MBTI type, we have also done extensive research to predict various trends in money management styles, stress management, weight loss preferences, and many others).

Please write to Sharon Livingston with specific questions or projects.

Contact Information

Phone: 646-600-6566

email: The Livingston Group for Marketing

Address:
The Livingston Group for Marketing, Inc.
347 W 57th St., Suite 25C, NY, NY 10019

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