At The Livingston Group, we understand your need for accurate data in formulating and focusing your business strategies. That's why we've been a primary research vendor of choice for over fifty Fortune 500 companies for the past twenty years (primary research client list).
But as you well know, primary research (that in which you actually contact customers to gather their opinions or sample their behaviors) can be very costly, and requires careful planning. In fact, a great deal of valuable information regarding any particular research problem frequently exists already, if you only know where to look! This SECONDARY research can be gathered at much lower costs, and is very useful in orienting oneself to the problem, developing hypotheses, minimizing the necessary amount of primary research (and sometimes even eliminating it altogether).
In short, a well-executed secondary data collection and processing exercise can lead to valuable insights when you are planning brand launches, line extensions or market expansion and in repositioning or tackling competition. Research at the grass-root levels can help you avoid costly mistakes.
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