I attended Sharpen the Focus because I wanted to explore new methods of understanding psychological motivation and widen my range of skills as a moderator. Learning projective techniques was extremely valuable. It provided new insight on how to get people to tap into their creative side on topics that don't normally lend themselves to creativity. The course was definitely a useful addition to my understanding and knowledge about qualitative research. Sharon offers unique value as an instructor because of her academic background and impressive track record with top flight companies. I appreciated having the opportunity to observe Sharon demonstrating her expertise. That was probably the most valuable part, because she is a gifted and compelling moderator.