We did a lot of qualitative equity work with The Livingston Group in early concept and advertising development for Evian Affinity, a skin care product which is a line extension of Evian Water. Sharon's work is very creative, and she produces a lot of insight with her projective techniques. With her expert knowledge and psychological background she skillfully interprets the information she uncovers, giving meaning to the subconscious associations consumers have and helping us understand the equity. I've always been very happy with the results of her work.
Vice President Marketing Research, Johnson & Johnson