Windham, NH - The Livingston Group is pleased to announce that it has been nominated for the prestigious ARF David Ogilvy Research Award for its work with Kraft Foods highly-successful Creme Savers product. This award, named after Ogilvy because of his conviction that research is key to the creation of successful advertising, is presented by The ARF (formerly Advertising Research Foundation) for excellence in advertising research.
"Our agency did the creative qualitative research for Kraft to develop the Creme Savers brand and its advertising," said company president, Sharon Livingston, Ph.D.
Kraft and The Livingston Group will be honored on Tuesday, April 27 in New York City at The ARFs 11th Annual Awards Dinner and Ceremony. This event showcases the pivotal role of research at this years 50th Annual ARF Convention and Trade Show.
The Livingston Group is a full-service international marketing research firm which specializes in the latest qualitative and quantitative research methods and counts numerous Fortune 500 companies as clients.